I finally published some thoughts on the ‘Bond, James Bond 007’ movie franchise business model via an opinion piece, which ran in the Australian Financial Review (today, Monday 9 November), titled: “Bond Formula Ensures Franchise will Die Another Day” on p.35.
With the new movie (number 24) opening in Australian cinemas on Thursday, it is a timely piece for those of you wanting your Bond fix before then.
Dr Liam Lenten 