My piece: “Economics Lends Little Support to the Socceroos” appeared in today’s Australian Financial Review (Thursday 12 June). Link gated; but it is on p.43 of the hard copy if you have access to that. I draw an analogy between the optimal tactics for beating Brazil at the World Cup and upstaging a larger business rival in industry.
The abstract of the original 2012 journal article from Applied Economics Letters on which it is based can be found here.
UPDATE: Brazil wins the tournament opener 3-1 after Croatia failed to heed the myth and opened the scoring on 11′ (albeit through an own-goal). By admission, while on paper it looks like a substantiation of the myth, on the balance of play it was anything but!